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How to create a gym website

Published by Incomedia in First steps on the web · 11 April 2019
Enticing clients requires a website that’s attractive, engaging and easy to use. Sounds complicated, right?
Not at all! WebSite X5 makes it easier to take your business online and create your ideal gym website. Just follow these quick-start tips.

Know what you want from your gym website

Before throwing yourself into the specifics of gym website design, take some time to think about your product.
  • Who is your client? What does he/she like? What will grab his/her attention?
  • What makes your gym unique? What can you offer that your competitors can’t?
  • What gap are you trying to fill in the market?

Once you’ve thought about this, think about how you can weave this into your fitness and gym website.

WebSite X5 provides 100 pre-defined templates for your site, as well as the opportunity to design your own from scratch, so choose one that captures the results of your brainstorming session:
  • If your clients are young professionals, pick something upscale yet funky.
  • If you pride yourself on the relaxed atmosphere you provide, find something soothing yet striking.
  • If your support system is what sets you apart, make sure you choose something inspiring and empowering.

Whatever you need, WebSite X5 will be able to provide it.

Find the right platform for your fitness and gym website

There are a few different platform types available for hosting your website, but most non-IT specialists prefer the easy-to-use functionality of Software-as-a-Service (SAAS) options. Their simple-to-learn functionality eliminates the need for outside hires and help, but they aren’t always so easy to customise.

WebSite X5, on the other hand, offers a software builder that’s easy to use and personalise. Choose your theme and effortlessly add any content you please, from photos and videos that show off your gym to maps to the premises and email forms for contacting your membership team. All that and with no subscription necessary – what more could you need?!

Give all the information users are looking for

Gyms usually offer special promotions, such as a free lesson trial or a discount on a specific activity. Build on your website a specific section with these special offers to expand your client base. And describe all types of subscriptions that your gym offers. In fact, many users would rather look for this information online, than going physically to the gym to ask.

It's also important to add the opening hours and the schedule of sporting activities offered by the gym, so that the prospective clients can choose the best option for them. You could also think about integrating into your website the possibility to book the lessons online. This extra function will communicate professionalism, and it will allow the staff to handle bookings better.

WebSite X5 offers the chance to integrate into your website the reservation button by Reservio. You just have to subscribe to the service and then you will be able to add the Optional Object Reservio to your website, so that you will handle bookings quickly.

Last but not least, don’t forget to add your contact information, such as a telephone number and an e-mail. So, you can easily be reached by users. Your gym should also be present on Google Maps, so your prospective clients would know where it’s located. Then include links to your social media profiles.   

Bonus tip: have you ever thought about opening a blog? You could write about your activities at the gym and keep your clients always updated!

Remember that blog articles, along with promotions and maybe events that you will organize or attend, could be interesting content to include in a newsletter you could send to all your clients.

Optimise your gym website content

Creating your gym website is one thing, but getting it seen is something else entirely.

Search Engine Optimisation (SEO) is a must for moving your way up the search engine rankings; sites that appear on the first page have the best chance of success, so spend some time on keyword research tools and inject the most successful terms into your gym website for better results.

To make things easier, WebSite X5’s website-building tool has convenient drop-down boxes that effortlessly handle your html tagging; that means your content is easily recognised by search engines and improves your chances of reaching your target audience.

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