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All on one page. Why and how to create a One Page Site

Published by Incomedia in Web design · 7 April 2022
I bet if I asked you, "What does a website look like?", you wouldn't hesitate before explaining, "A website has a homepage, which serves as the cover page, and is broken down into a series of pages, one for each major topic."

Right, but that's not always the case. In recent years, another option has become quite popular: one page sites, or sites consisting of a single page.

If you're wondering what the benefits of a one page site are and, more importantly, if it's the right choice for you, keep reading. We'll answer all your questions and explain how to create a one-page site with WebSite X5.

The name says it all: a one page site is a site consisting of a single page, generally divided into sections that follow one another, which includes all information that you want to present to users.

So, in a one page site, all your content is presented in sections instead of in whole pages: the navigation menu remains, but its items are anchor links that lead to specific points within the only available page.

As a result, one page sites are immediate, simple and direct: they are perfect if you don't have much content to communicate, and they allow users to find the information they are looking for immediately.

Think about the website of a restaurant or pizzeria. When you search online for a place to eat, you don't need a lot of information: you just want to know where it is, what menu it offers, what the prices are, and what quality you can expect. Plus, you're most likely doing the search from your smartphone. In a situation like this, a one page site is perfect: in one scroll you have all the information you need, your experience will be pleasant, and the chances that you will decide to book a table are proportionally higher.

Advantages and disadvantages of a one page site

So far, the 3 main advantages of a one page site are clear:

  • Increased speed and immediacy
    In a one page site, the information is all there - you don't have to jump from page to page to find what you're looking for. Little information, but clear and immediately available.
  • Lower development costs
    In the end, you only need to create one page rather than many: site creation will be more affordable and you can be online even faster.
  • Improved mobile browsing experience
    Vertical scrolling on a one page site is perfect for mobile browsing, more than opening different pages through links in a menu.

In contrast to these advantages, however, there are some disadvantages to using a one page site that are mainly related to page positioning and SEO optimization:

  • Fewer keywords to compete on
    In a single page the number of keywords you can insert is reduced, and obviously there are fewer elements such as titles and descriptions to work on.
  • Backlink imbalance
    Backlinks are the links received by the site. From the SEO point of view they should be balanced among the different pages of the site. In the case of a one page site, however, you have no choice but to concentrate them all on the homepage.
  • Slower loading speed
    In order to be able to contain everything, the only page of a one page site is likely to become very long, leading to excessive scrolling. Most of all, it risks becoming quite heavy and therefore slow to load: a negative factor not only for the user experience but also for SEO.

When to create a one page site

As we mentioned, one-page sites are a good choice when you have little content to communicate, and you want to create a relatively simple but impactful site, on a small budget and quickly.

That's why one page sites are the ideal choice for any kind of showcase site, especially for:
  • Small businesses who want to promote their business online.
  • Freelance professionals who want to advertise their services
  • Artists, photographers and painters who want to create a showcase for their work.
  • Small hospitality businesses such as agri-tourism companies and B&Bs that want to be found on the web.
  • Events, exhibits, and conferences that need to communicate the program and sponsor the event online.
  • Promotions for individual products and services created as appendices to larger, more structured websites.

How to create a one page site

If you've decided that a one-page website is the best choice to achieve your goals, all that's left to do is get to work.

To make sure you don't go wrong, follow these simple tips:

  • Create an organized structure
    You have to make everything fit on one page so make sure to order your content as if you were telling a story that unfolds as you scroll down. Stack one section after another, going in order of importance, and make sure to always include the following sections:
    • Hero - This section is your chance to make a good first impression. You should include your logo, an image that makes it clear at a glance what you do, and a few short sentences that immediately tell visitors who you are and what you offer. In short, using just a few elements, this is where you must introduce yourself clearly to your visitors so that they understand that they are in the right place and continue to follow you.
    • Services/Offer - At this point you can explain what you do. Try to clearly and concisely detail the highlights of your offer. Your goal isn't so much to create a shopping list as it is to bring out what sets you apart from the competition.
    • About us - Now you have a whole section to introduce yourself: you can insert a short paragraph in which you explain in the best way possible who you are, what distinguishes you, and why they should choose you. Don't forget to put photos of yourself or your team: they are very important as an immediate sign of transparency.
    • Portfolio and references - To definitively win over your readers, it's time to show your portfolio, which is a selection of your best work. It's important to provide practical examples of what you can do. If you have reviews, now's the time to display them.
    • Contacts - At the end of the page, all that's left to do is add your contact information. Some visitors will prefer to contact you by email, some prefer to fill out a form, and others prefer to make a phone call: the best thing is to try to satisfy everyone by opening as many access channels as possible.
  • Write concise and effective texts
    Your texts should be exactly like your one page site: short and concise. You only have one page to say it all - you don't have the luxury of going on and on where you don't need to. So calibrate your words and write captivating texts that get straight to the point and effectively convey your values.
  • Focus on impactful design
    In the eyes of users, a one page site should be like a little gem of perfection. To achieve this, you need to start with a good template and use beautiful images. Don't overlook them: photos, graphics and videos are capable of attracting attention, adding emotion to texts and creating the right atmosphere.

On the WebSite X5 Marketplace you'll find many interesting proposals for templates with a one-page structure. View: PetShop, Ideal-Location, Recording Studio, GoodBoy Foundraising, Hope Church, PetsVet or CoffeeLovers. As you can see, you have a lot of options.


Now that you have a well-defined project and all the materials you need, creating your one-page site with WebSite X5 will really be child's play. In the guide “How to create a one page site?” we explain how to correctly set up the navigation menu and how to create anchor links.

Now you can start developing your project. Your one page site will be online before you know it!

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