How to monitor a website created with WebSite X5

Published by Incomedia in Guides and Tips · Thursday 06 Aug 2026 · 16 minutes

Launching a website without monitoring is like driving at night with your headlights off: you may still reach your destination, but you won’t see the potholes, you won’t know if you’re heading in the right direction, and you’ll only notice problems when it’s already too late.

Publishing a website is an important milestone, but it is only the first step. From that moment on, every decision about what to improve, what to change, and where to invest time should be based on real data, not assumptions. Without website monitoring, you are navigating blindly: you publish, you hope, and you often realize something is not working only when the problem has already become obvious. A sudden drop in visits, an abandoned shopping cart, a slow-loading page, a form that does not generate conversions, or content that cannot be found on Google.

In this guide, we’ll explore how to monitor a website created with WebSite X5, which tools to use, where to add tracking codes, and how to turn the data collected into valuable insights to help your online project grow.

Why monitoring is essential for a website

A website is not a static showcase: it is a living asset. It responds to user behavior, and depends on the quality of its content, loading speed, technical stability, and ability to turn visits into real actions.

That’s why it is not enough to simply create a website, publish it, and wait for it to work on its own. You need to understand how many people visit it, where they come from, which pages they view, where they stop, where they leave, and which actions they complete.

In other words, you need to set up a website monitoring system.

Website monitoring is the set of activities that allow you to collect and analyze data about traffic, performance, SEO, user behavior, and conversions. It helps you understand whether your website is actually achieving your goals: being found online, generating leads, selling products, receiving inquiries, or increasing brand awareness.

When talking about website monitoring, people often think only about traffic, meaning the number of visits. In reality, today's web monitoring covers many different areas:

Website access monitoring: how many people visit the website, which channels they come from, and which devices they use.
Website interaction monitoring: which buttons are clicked, which forms are completed, and which content generates interest.
Website performance monitoring: how quickly pages load and whether there are any slowdowns.
SEO monitoring: which search queries make the website appear on Google, how many impressions it receives, and how much organic traffic it generates.
Website conversion monitoring: how many visits turn into contact requests, subscriptions, downloads, quote requests, or sales.
Website purchase monitoring: for e-commerce websites, which products are viewed, added to the cart, and purchased.
Website call tracking: when a website includes clickable phone numbers, it is also possible to measure call clicks or integrate dedicated call tracking tools.

This data is not collected just to “look at numbers”, but to make better decisions. A monitored website shows you what is working, what needs improvement, and where it is worth investing your time.

Before activating any tracking system, however, there is one aspect that should not be overlooked: privacy. Tools such as Google Analytics, Google Tag Manager, advertising pixels, or conversion tracking systems may collect user data. This is why it is important to properly configure cookie banners, Privacy Policies, and consent settings.

WebSite X5 includes dedicated features for managing Privacy and Cookie Policies and allows you to integrate useful solutions to handle user consent more easily.

Benefits of website monitoring

Setting up a monitoring system is not a purely technical exercise. It is one of the most effective ways to understand whether your website is actually contributing to the growth of your project.

Minimal downtime

A website can go offline for many reasons: hosting issues, updates, configuration errors, traffic spikes, or temporary malfunctions. If no one monitors it, you may only notice the problem when a customer contacts you, an order fails to come through, or visits start to decline.

Monitoring your website means detecting potential downtime early and reducing its impact on your business. For a company website, an interruption can mean losing contact requests. For an e-commerce website, it can mean losing sales. For a professional project, it can damage the perception of reliability.

Safer data, more control

Monitoring can also help you identify anomalies: sudden spikes in suspicious traffic, unusual access patterns, repeated errors, or behaviours that require attention.

This does not replace a security system, but it gives you greater control over what is happening on your website. A monitored website is easier to manage because critical signals are detected earlier. And when handling data, contact forms, orders, or customer information, taking action promptly is essential.

Useful for SEO

SEO does not depend only on content. Website stability, speed, user experience, and proper indexing also influence how visible a website is in search results.

Monitoring website performance helps you understand whether pages load quickly, whether there are technical issues, whether Google can properly crawl your content, and whether search queries are bringing qualified traffic.

If you want to learn more about this topic, you can also read our guide dedicated to learning more about SEO.

More conversions and sales

A website can receive many visits and still generate few results. This often happens when the user journey is unclear, pages are slow, buttons are not visible, forms are too long, or the shopping cart creates friction.

Conversion monitoring helps you understand where users are getting stuck. If many people reach the contact page but few complete the form, the page may not be convincing enough. If many users add products to their cart but do not complete their purchase, the issue may be related to the checkout process, shipping costs, or perceived trust.

Every obstacle you remove can turn into one more conversion.

Always on top performance

Speed is one of the most important elements of user experience. A slow page can lead to lost visitors, lower conversions, and a negative perception of your website.

Monitoring loading times allows you to identify slowdowns, oversized images, problematic pages, or elements that need optimization. Performance checks should not be carried out only when the website is published: they should become a regular practice.

If you want to discover how to monitor website performance and how and why having a fast website matters, you can learn more in our dedicated article.

Website monitoring: The crucial tools and their integration

To set up an effective monitoring system, you don’t need to start with a complex configuration. You can begin with the essential tools and add more advanced levels of analysis over time.

The important thing is to understand that each tool has a different role. Google Tag Manager manages tracking codes. Google Analytics 4 analyzes traffic, events, and conversions. Google Search Console measures visibility on Google. WebSite X5 allows you to integrate these tools into your website and, depending on the edition you use, also manage internal statistics.

Google Tag Manager
What it is for: Managing tags, scripts, and tracking codes from a single dashboard
When to use it: When you want to centralize tracking
Google Analytics 4
What it is for: Analyzing traffic, users, events, conversions, and funnels
When to use it: Always, if you want to understand user behavior
Google Search Console
What it is for: Monitoring queries, impressions, clicks, indexing, and SEO issues
When to use it: Always, if you want to improve your visibility on Google
WebSite X5 Analytics
What it is for: Viewing integrated access statistics, if available in your edition
When to use it: When you want a simpler and more direct overview
Uptime and performance tools
What it is for: Checking website availability, speed, and stability
When to use it: When you want to prevent downtime or slowdowns

The goal is not to install everything immediately, but to build an organized ecosystem. Effective monitoring starts when tools work together, and data is analyzed with a clear objective in mind.

How to add Google Tag Manager to your website

Google Tag Manager, often abbreviated as GTM, is the control center for website monitoring. Instead of manually adding a different code for each tool (Analytics, conversion tracking, advertising pixels, custom scripts), you install GTM once and then manage multiple tags from its interface.

This approach offers several advantages:

reduces the number of direct changes needed on the website;
allows you to add or modify tags without having to edit the project every time;
lets you test events before publishing them;
helps keep tracking code management more organized;
makes the tracking system more flexible as it evolves.

For a website created with WebSite X5, Google Tag Manager can be added through the advanced settings dedicated to custom code. GTM provides two snippets: one to be inserted in the page’s HEAD section and one to be placed immediately after the opening BODY tag.

The process is as follows:

Create a Google Tag Manager account.
Create a “Web” container for your website.
Copy the two snippets provided by GTM.
Open your project in WebSite X5.
Add the HEAD snippet in the section dedicated to custom code in the HEAD.
Add the BODY snippet in the section dedicated to custom code in the BODY.
Publish the website.
Verify the installation using Tag Manager’s Preview mode or by checking tools such as Google Tag Assistant.

This step is important because the first snippet enables the container to load, while the second acts as a fallback and must be placed in the page body. If you are working on an already published project, after adding the code, it is recommended to test the website to ensure that the container is detected correctly.

How to add tracking code to a website using Tag Manager

Once Google Tag Manager has been installed, you no longer need to add every tracking code directly into WebSite X5. You can manage many tools directly from GTM.

For example, if you want to add a custom code, you can create a new tag, choose the “Custom HTML” type, paste the script, and define when it should be triggered. The simplest case is the “All Pages” trigger, which is useful for scripts that need to be active across the entire website. For more specific tracking, you can create triggers based on clicks, forms, visited pages, or custom events.

This approach is useful for:

installing GA4 through Google Tag;
enabling conversion tracking on the website;
measuring clicks on buttons or links;
tracking downloads;
monitoring clicks on email addresses or phone numbers;
managing advertising pixels;
testing events before publishing them.

However, be careful not to turn Tag Manager into an unorganized container. Each tag should have a clear name, a specific purpose, and a consistent trigger. An effective monitoring system is not the one with the most codes, but the one that provides clean and easy-to-read data.

How to monitor website traffic with Google Analytics

Google Analytics 4, or GA4, is the tool that helps you understand what happens after a person arrives on your website.

With GA4, you can analyze:

users and sessions;
traffic sources;
most visited pages;
devices used;
events and interactions;
conversions;
funnels;
purchases, if you have an e-commerce website;
campaign performance.

In other words, GA4 answers very concrete questions: How many people visit the website? Where do they come from? Which content do they view? Which actions do they complete? Which pages are not performing as they should?

This is the core of website access monitoring and of conversion monitoring. It is not enough to know that a page has received visits: you need to understand whether those visits have led to a result.

How to install the tracking code on a website for Google Analytics

Today, the Google Analytics 4 tracking code is preferably installed through Google Tag Manager. This way, GA4 becomes part of the monitoring system together with other tags and can be managed with greater flexibility.

The process, in short, is as follows:

Create or open your GA4 property.
Retrieve the Measurement ID or configure the Google tag.
Open Google Tag Manager.
Create a new Google tag.
Connect the tag to your GA4 property.
Set the trigger to fire on all pages.
Test the configuration.
Publish the container.

Alternatively, if you prefer a more direct setup, you can use the dedicated section in WebSite X5 to enable Google Analytics and enter the tracking ID required for your website. This solution is simpler and may be enough for users who want to start with basic monitoring without immediately creating an advanced Tag Manager structure.

For the operational steps, you can refer to the official guide on how to activate Google Analytics in WebSite X5.

Which option should you choose? It depends on the level of control you need.

If you only want to monitor visits and basic statistics, the dedicated WebSite X5 section may be the quickest solution. If, on the other hand, you want to add custom events, conversions, advertising pixels, or more advanced tracking, Tag Manager is the more flexible choice.

How to monitor a website with Google Search Console

While Google Analytics tells you what users do after they arrive on your website, Google Search Console shows you how your website is seen by Google before they click.

It is an essential SEO monitoring tool because it allows you to understand:

which search queries make your website appear in search results;
how many impressions your pages receive;
how many clicks come from Google;
your average click-through rate (CTR);
your average search position;
which pages are indexed;
whether Google has detected technical or indexing issues;
if there are errors that need to be fixed

Search Console is particularly valuable because it reveals the relationship between visibility and traffic. A page may receive many impressions but very few clicks. In that case, you may need to improve its title, meta description, or the relevance of its content. Conversely, a page with relatively few impressions but a high CTR may have strong growth potential if it is further optimized.

How to monitor website performance by connecting Google Search Console

To use Google Search Console, you first need to verify ownership of your website. This verification proves to Google that you are the owner or an authorized manager of the domain.

There are several ways to verify a website, but one of the most common is by using an HTML verification tag. WebSite X5 makes this process easier: in the Pro edition, you can add the verification meta tag in the dedicated SEO section; in the Evo edition, you can insert it through the custom code area in the HEAD section.

Once the ownership has been verified and the website has been published, Search Console will begin collecting data. You can then regularly monitor:

the search queries generating impressions;
the pages receiving the most clicks;
the content that has lost rankings;
pages excluded from Google's index;
any crawling issues;
organic traffic trends.

For the setup process, you can follow the guide on how to verify a website for Google Search Console.

Search Console is one of the best tools for understanding not only whether your website is visible, but also whether it is attracting the right search queries.

WebSite X5 Analytics: An integrated solution for website statistics

In addition to Google's tools, WebSite X5 also provides WebSite X5 Analytics, available depending on the edition you are using.

This solution can be useful for users who want a more straightforward control over website traffic without immediately setting up a more complex analytics system. While it does not replace GA4 or Search Console, it can be an excellent starting point for anyone who wants to understand the overall performance of their website.

You can think of it as a simple, integrated monitoring layer. GA4 remains the most comprehensive tool for analyzing events, conversions, and user behaviour, while Search Console is still essential for SEO. However, WebSite X5 Analytics can help you keep track of key metrics quickly and conveniently.

To learn more about what the software offers, you can explore the page dedicated to WebSite X5 features and its available integrations.

How to turn data into solid decisions with website tracking systems

Installing the right tools is only half the job. The real value comes when data is turned into decisions.

A good website tracking system should help you answer practical questions such as::

Which pages attract the most visitors?
Which content generates the most leads?
Where do users drop off during their journey?
Which products are viewed but not purchased?
Which channels drive the most qualified traffic?
Which pages are slow to load?
Which SEO queries are gaining traction?
Which calls to action receive the most clicks?

Data alone does not improve a website. It becomes valuable when you use it to guide your actions.

Understanding what works and what doesn’t

By comparing pages, traffic sources, and conversions, you can identify which content is performing best.

A blog post that generates a high volume of organic traffic can become a strategic entry point for your website. On the other hand, a landing page with many visits but few conversions may need improvements to its copy, form, or call to action.

Monitoring helps you distinguish between what you personally like and what actually works for your users.

Optimizing low-performance pages

Pages with few visits, low average time spent on page, or a high exit rate do not necessarily need to be removed. They are often pages with room for improvement.

You can optimize:

title and meta description;
content structure;
loading speed;
clarity of the call to action;
images;
internal links;
mobile readability;
relevance to the search query.

In this way, monitoring becomes an actionable guide for improving SEO and user experience.

Understanding the users’ behaviour on the website

Interaction monitoring allows you to observe the real journey users take on your website.

You might discover that many users click on a secondary button but ignore the main one. Or that they visit a product page, add an item to their cart, but do not complete the purchase. Or that the contact page is frequently opened, but the form is rarely completed.

These signals help you understand not only what is happening, but also why it is happening.

A page has many impressions but few clicks ➔ Improve the title, description, and the content’s value proposition
A page receives visits but does not convert ➔ Review the CTA, layout, form, and value proposition
The cart is frequently abandoned ➔ Check costs, checkout steps, and clarity of information
A page is slow ➔ Optimize images, heavy elements, and page structure
A query is growing in Search Console ➔ Strengthen the content and add internal links
An important button is not being clicked ➔ Change its position, wording, or visual prominence

E-Commerce monitoring and conversions: What you should know

If your WebSite X5 website includes an e-commerce, monitoring becomes even more important.

In this case, it is not enough to know how many people visit the website. You need to understand how they move through the purchase journey:

Do they view products?
Do they add items to the cart?
Do they start the checkout process?
Do they complete the purchase?
Do they abandon the process before payment?
Do they come back after a few days?
Do they purchase from mobile or desktop?

In e-commerce tracking, the most important standard events are:

view_item, when a product is viewed;
add_to_cart, when a product is added to the cart;
begin_checkout, when the user starts the checkout process;
purchase, when the purchase is completed.

These events allow you to analyze the purchase journey and identify critical points. If many users view a product but only a few add it to the cart, the issue could be with the product page. If many users add products to the cart but only a few complete the purchase, the problem could be related to the checkout process, costs, or trust.

Website conversion monitoring is not only about e-commerce. A quote request, a phone call, a WhatsApp click, a download, or a newsletter subscription can also be considered a conversion if they are important actions for your project.

A monthly checklist to stay in control

You do not need to check everything every day. For many websites, especially those without high traffic volumes, a consistent monthly review is enough.

Here is a simple checklist to use:

☐ Has the website always been online? Check whether there have been any downtime periods or technical issues.
☐ Are loading times stable? A sudden slowdown may indicate oversized images, recent changes, or hosting issues.
☐ Where do visits come from? Check in Analytics whether organic, social, direct traffic, or campaigns have increased or decreased.
☐ Which pages perform best? Identify the content that generates the most traffic, contacts, or sales.
☐ Which pages perform the worst? Look for pages with many visits but few conversions, or important pages with low traffic.
☐ How is the website ranking on Google? In Search Console, check queries, clicks, impressions, and pages that are growing or declining.
☐ Are conversions stable? Compare requests, purchases, subscriptions, or important clicks with the previous month.
☐ Are there errors or anomalies? Check for sudden drops, missing data, or tags that are not firing.
☐ Is the cookie banner consistent with the installed tags? Every new tracking tool should also be evaluated from a privacy perspective.

Ten minutes a month, dedicated consistently, are worth more than an in-depth analysis carried out once a year when the problem has already become obvious.

From website monitoring to business growth with WebSite X5

Monitoring is not a technical phase separate from the rest of the project. It is the bridge between the website you have published and the website you can improve.

With WebSite X5, you can create a website visually, manage content, pages, basic SEO, integrations, and useful tools for online growth. If you want to start from scratch or improve your project, you can explore the page dedicated to how to create a website with WebSite X5.

But a truly effective website does not simply exist. It is monitored, updated, and optimized. Every piece of data collected can suggest an action: improving a page, rewriting a call to action, speeding up loading times, adding an internal link, simplifying a form, or strengthening a product page.

This is where monitoring becomes growth.

Advanced monitoring and integrations: What you should know

WebSite X5 makes it easy to set up a solid monitoring system for most websites: you can integrate tools such as Google Analytics, Google Search Console, and through custom code, Google Tag Manager.

For more advanced needs — such as highly specific event tracking, complex funnels, advanced advertising campaigns, or detailed e-commerce tracking — it may be useful to combine WebSite X5 with a more structured GA4 and Tag Manager configuration.

In the case of an online shop, monitoring can focus on the main events in the purchase journey: product views, adding items to the cart, starting the checkout process, and completed purchases. These are essential data points for understanding where users show interest, where they stop, and which steps can be improved.

The goal is not to collect as much data as possible, but to collect the right data. With a good monitoring strategy, WebSite X5 can become part of an effective digital ecosystem, where the website, analytics, SEO, and conversions work together to grow your online project.

Conclusions

Monitoring a website means stopping making decisions in the dark.

It means knowing where visits come from, which pages perform well, which content generates interest, where users drop off, which conversions are growing, and which issues need to be solved before they become obstacles.

With WebSite X5, you can create your website, integrate it with tools such as Google Analytics, Google Tag Manager, and Google Search Console, and build a monitoring system tailored to your goals. You can start with a simple setup and then evolve it over time by adding events, conversions, tracking, and more advanced analysis.

Monitoring is not about looking at dashboards full of numbers. It is about better understanding your website, continuously improving it, and turning every useful piece of data into a real decision.