• IT
  • DE
  • EN
Go to content

How to take good product photos for ecommerce

Published by Incomedia in Guides and Tips · 10 October 2019
Every shopper knows that a picture is worth a thousand words, so taking product photos that make an impression is essential and it’s just one of the most important steps for building a successful ecommerce. That doesn’t mean you’ve got to be an expert on ecommerce product photography though!

For snaps that make a big splash, simply follow these simple steps.

Get the light right

Nothing turns away potential buyers quicker than dim, dark or fuzzy photos. To show your product in the best possible light, avoid glaring fluorescent overheads and look instead to natural sources. Screen doors, bay windows and skylights are a great spot to set up your makeshift studio. Alternatively, head outside, especially mid-morning or in the early evening, when the soft light casts your product in a perfect glow.

Controlling the light is also important if you really want to know how to take good product photos. Use cardboard or paper to surround your product on three sides. This focuses the light and prevents glare or shadows from ruining your pic.

Crack the colour code

The number one rule for how to take good product photos is to make sure that the subject shines at its centre. Backgrounds should be appealing but not distracting; your goods should be the star of the show.

To make sure that your offerings stand out, contrast is a must. While a simple white background provides a great backdrop for dark or colourful items, consider switching to black if your goods come in lighter tones. This juxtaposition really catches the eye and will stop casual browsers in their tracks. Choosing the right colour scheme for your website is essential to attract users indeed.

Show everything

Variety is the spice of life and it’s also the recipe for how to take good product pictures. Consumers want to know exactly what they’re buying, so take lots of images that showcase everything you can offer. Buyers love to see your wares from every angle and, if you have different sizes, colours or styles available, what options are available to them. You can also switch up your backdrops for more diversity.

It’s always a good idea to include some shots of the product in action. Seeing what clothing looks like on the body or where you can place the furniture in your home takes your goods from abstract to concrete and might just transform a potential customer into a committed buyer.

One more tip: rely on an expert

If you don't have enough time or the right equipment to take pictures on your own, you can always rely on a professional service that guarantees the maximum result with the minimum effort. We're talking about 1photo, an online photo studio specialized in product photos for online shops and catalogs.

It's a professional service, convenient and simple to use. Find out how it works!

Moreover, if you already are a WebSite X5 customer, you can enjoy a 10% discount valid until December 31st, 2019.

Now that you are an ecommerce photography expert, you can start taking product photos and bring your business online!

Back to content