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Gaining more customers online: the importance of a showcase website

Published by Incomedia in Web marketing · 23 May 2019
According to 2017 data from Social Media Today, 81% of consumers look for information about products/services on the Internet before making an online or in-store purchase. This trend in purchasing behavior underscores the importance of having a website for all professionals looking to draw new customers.

Visibility, and above all sales, are crucial for any business. A website is the right tool to help you gain more customers online and draw more interested people to your business. But what are the specific motives you should consider when creating a professional showcase website? Here are four main ones.

1. A website allows you to reach a greater number of potential customers
Building your online presence through your website will empower you to reach more consumers. It goes without saying that the more potential online customers you reach, the more likely you are to make a sale. Creating a website, however, won't automatically lead customers to your business. With a few important tricks, like taking care of your content and SEO optimization, you can improve your chances of appearing at the top of search results, increasing traffic to your website and attracting new customers.

2. A website boosts your credibility

How does a website help boost your credibility? First of all, it lets visitors learn what your business is about: in addition to displaying your products and services, you can also introduce your company and its mission. Allowing consumers get to know your business builds trust, which is the first step for attracting customers and forging a long-term relationship with them. Use your website to establish your authority: the content you create and publish on your website shows your consumers that you know what you are talking about. Offering high-quality content also helps you gain more customers online and encourage conversions.

3. With a website, anybody can contact you at any time

A website is an online store front, which, unlike a physical shop, never closes. Your web address is accessible all day, every day, from everywhere in the world. Luckily, you don't need to give up sleep to attract customers 24 hours a day, 7 days a week: your site will do the work for you, providing visitors with information about your products and services at any time of day or night.

4. Having a professional website is easy, even if you can't code

Don't underestimate the importance of website design. If your project isn't attractive, or if it's hard to navigate, you could drive customers away instead of drawing them in, without even realizing it. Statistics published by iMPACT show that 38% of people abandon websites if they don't like its design. Of course, creating a professional website can seem complicated if you don't know where to start. Luckily, there are solutions like WebSite X5, the desktop software for creating professional websites, whose wizard guides you through how to build your project. You don't need to be able to code, although programming experts can use this software too. Now you can create the perfect showcase for your business and attract new customers online!

In conclusion, the value of having a website mainly lies in the ability to draw new customers and raise your online visibility. As a backbone for your business's online presence, that's always available and open, your website will allow you to gain new customers online and build a solid digital presence. What are you waiting for? Build it now! Your professional showcase awaits!

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