WebSite X5: The best alternative to Wix for creating websites
Published by Incomedia in Guides and Tips · Thursday 29 May 2025 · 13:15
Creating a website today is easier than ever, thanks to a wide range of online tools designed for users of all skill levels. Among these, Wix is undoubtedly one of the most well-known: it offers an intuitive visual editor, many templates, and useful features for those who want to publish a website quickly, even without technical skills.
However, when it comes to choosing the right website creation software, several factors must be considered: flexibility, project ownership, ease of use, technical support, and of course, value for money. In this context, many users wonder whether there is a valid alternative to Wix that combines ease-of-use and control.
This is exactly when WebSite X5 comes in: a user-friendly software for creating websites and online stores that stands out for its practical, professional approach, focused on the real needs of those who work online. In this article, we’ll compare Wix and WebSite X5, analyzing how they work, their strengths, and their key differences, to help you choose the solution that best fits your digital project.
Wix: How It Works and Why People Like It
Wix is a cloud-based web development platform that allows users to create websites using a drag & drop visual editor. Launched in 2006, it has reached millions of users worldwide thanks to its intuitive interface, which enables even beginners to design and publish a website in just a few steps, without writing a single line of code.
Since it’s an online service, the first step is to sign up. After that, you’ll need to set up your dashboard, either with the Wix AI Website Creator or manually. Once this is done, you can move on to building your website, starting with the selection of a template. From there, you’ll enter the editor, where you can customize text, images, and many other visual elements. The final step, of course, is publishing your website, which is hosted on Wix’s servers.
An “all-in-one” approach
One of Wix’s main strengths is its all-in-one approach: it includes everything you need to get started, from design to hosting. Users can choose from hundreds of pre-designed templates, categorized by industry and business type, and easily customize them with content, images, galleries, forms, maps, social icons, and much more.
As mentioned earlier, the website you create is published on Wix’s servers, with the option to use a custom domain (only included in certain paid plans). Hosting is managed entirely by the platform, which simplifies technical aspects for users who prefer to focus solely on content. But it can be limiting for those who want more control and flexibility.
Standard editor and Wix Studio
In addition to the standard editor, Wix recently introduced Wix Studio, a new solution for designers and agencies offering more advanced tools for responsive design, collaboration, and the development of custom layouts. This marks a step toward a more professional audience, while still keeping the visual interface as a central feature.
The visual editor in Wix allows you to build web pages by simply dragging and dropping the elements you want.
Why People Like It
To sum up, people generally like Wix because:
- It is easy to use, even for beginners;
- Websites can go online quickly;
- It offers a wide range of templates and add-ons;
- It provides editor, hosting, and domain in a unique, complete solution.
It’s a popular choice for those looking for a quick start and simplified website management, especially for personal projects, creative portfolios, or small businesses.
The Limitations of Wix: When Simplicity Is No Longer Enough
Wix has certainly lowered the barrier to entry for website creation, but it’s not always the ideal solution for every type of project. When transitioning from a simple showcase website to a more complex setup, such as a corporate website, a feature-rich blog, or a growing online store, certain technical and operational limitations begin.
Website Ownership and Portability
One of the main drawbacks of Wix is the platform lock-in: websites built with Wix cannot be exported or migrated to other providers. This means that if you decide to switch services in the future, you won’t be able to transfer your website as it is: you’ll need to rebuild it from scratch on a different platform.
Flexibility and Advanced Customization
The drag & drop editor is convenient, but it can become limiting for users who need more detailed control over layout, code, and SEO structure. Some customizations require the use of Velo by Wix, a development environment based on JavaScript, which may not be suitable for all users.
Recurring Costs and Scalability
Wix offers a free plan, but with ads and limitations. While the paid plans are feature-rich, they operate on a subscription basis: you need to renew annually to keep your website online, maintain your custom domain, and access premium features.
In addition, many advanced tools, such as marketing features, booking systems, custom forms, or automations, are not included by default and must be added via the Wix App Market. Many of these apps are developed by third parties and come with their own fees or monthly/annual subscriptions, which are charged on top of your main plan.
All this can make the platform less cost-effective than it may seem at first glance and potentially quite expensive in the long run, especially for small businesses, professionals, and freelancers with limited budgets.
SEO and performance
Wix has made significant improvements to its SEO capabilities, but some users still report challenges when it comes to fine-tuning content optimization or managing advanced tags, especially compared to more flexible solutions. Additionally, the platform’s heavy use of JavaScript for many features can impact website loading speed.
Support and localization
Wix is an international platform that offers multilingual support, but it may not always be fully adapted to the specific needs of local markets. Customer support, documentation, and control panels might not be fully localized or aligned with regional regulations, practices, or user expectations.
What If There Were a More Flexible Alternative?
Those who seek greater control over their website, clearer pricing, built-in features without relying on external plugins, and perhaps a fully localized interface, there are alternatives to Wix worth exploring. One that stands out for its approach, reliability, and strong localization is WebSite X5—an easy-to-use software to create professional websites quickly and easily.
WebSite X5: How This User-Friendly Website Builder Works
WebSite X5 is a user-friendly alternative to Wix, a desktop software for Windows designed to make it easy for everyone, from individuals and small businesses to schools and freelancers, to create professional websites, blogs, and online shops without the need to write any code. Unlike online platforms, WebSite X5 is installed directly on your computer and works even offline, allowing you to work smoothly even without a stable internet connection, avoiding slowdowns or the risk of data loss. Finally, WebSite X5 stands out by giving users the freedom to choose where to publish their website.
💡Did you know that…with WebSite X5 you can create and publish a complete website in less than 1 hour? Thanks to the guided process and ready-to-use templates, many users manage to launch their website on the very first day.
A guided 5-step process
The core of WebSite X5 is a guided process in 5 steps, which takes the user from the initial planning all the way to online publication:
- Initial settings
You define the type of website (showcase, blog, e-commerce), choose the title, language, and other general information. It’s also possible to set SEO parameters right from the start. - Template selection
WebSite X5 offers a large library of professional and customizable templates, organized by sector and graphic style. You can also start from a blank template and design the website from scratch for a completely tailored result.
- Creating the sitemap
Using a visual interface, you build the website architecture by organizing pages and defining their hierarchy. - Page design
You enter the actual editor: a flexible grid where you can drag and drop predefined content like text, images, contact forms, videos, galleries, maps, custom HTML code, and much more. - Export and publish
Once the website is complete, you can export it via FTP to any hosting (including existing ones) or take advantage of the WebSite X5 Hosting service, free for the first year.
No Restrictions, Full Control
One of WebSite X5’s most appreciated strengths is that you have complete ownership of your website: projects are saved locally and can be published anywhere, with no ties to a specific provider or platform. This gives you maximum freedom to manage, update, or migrate your website over time.
A valid Alternative: Affordable and Subscription-Free
Unlike many online platforms that operate on a monthly or yearly basis, WebSite X5 requires a one-time purchase: the license is perpetual, with no hidden fees or mandatory renewals. This makes it an extremely cost-effective solution in the long run, especially for those planning to create several projects. In fact, with a single license, you can build an unlimited number of websites, manage them independently, and publish them on any hosting of your choice, an especially valuable feature for freelancers, agencies, or anyone managing multiple websites at once.
An international software for an international audience
WebSite X5 offers interface, technical support, documentation, and updates in multiple languages. This is a key advantage for users who prefer working in a clear, localized environment that aligns with regional regulations, such as GDPR compliance, electronic invoicing, and cookie tracking requirements.
WebSite X5 vs Wix: A Direct Comparison
Now that we’ve seen how both tools work, it’s useful to take a direct look at how Wix and WebSite X5 compare. Both allow you to create websites without writing code, but they do so with very different approaches and models. Here’s an overview of the main differences.
- Software type
- WebSite X5: Desktop (Windows)
- Wix: Online (cloud-based)
- Website ownership
- WebSite X5: Full ownership, exportable files
- Wix: Limited, tied to the platform
- License
- WebSite X5: One-time purchase, perpetual license
- Wix: Monthly or yearly subscription
- Number of Websites
- WebSite X5: Unlimited, with a single license
- Wix: One per plan/project
- Hosting
- WebSite X5: User’s choice (via FTP) or included free for 12 months
- Wix: Included, tied to Wix’s platform
- Templates
- WebSite X5: Professional, customizable, included in the price
- Wix: Wide selection, some may be complex to customize
- Editor
- WebSite X5: Drag & drop with a flexible grid layout
- Wix: Free-form drag & drop
- Advanced features
- WebSite X5: Built-in (blog, e-commerce, SEO, members area, cookies, etc.)
- Wix: Often require paid add-ons
- SEO
- WebSite X5: Optimized, full control over tags and structure
- Wix: Good, but with some limitations in structure and code
- Support
- WebSite X5: Direct support and documentation available in multiple languages
- Wix: Primarily English, less localized
- Offline use
- WebSite X5: Yes
- Wix: No
Wix and WebSite X5 represent two different approaches to website creation.
- Wix is ideal for those looking for a fast, fully online, pre-configured solution—provided they’re comfortable with certain limitations and ongoing subscription costs.
- WebSite X5, on the other hand, is perfect for users seeking an equally simple but more independent, customizable, and long-term alternative. It’s especially well-suited for creating multiple projects and working offline, all with a single upfront investment.
Selling online: WebSite X5 vs Wix for E-commerce
Today, many people are looking for website creation software that also includes e-commerce, something easy to set up, yet powerful enough to manage a complete online store. Both Wix and WebSite X5 offer tools for selling online, but with some key differences.
Wix allows users to enable an online store through its Business and E-commerce plans, which include cart functionality, product management, payment processing, and automation tools. However, many advanced features—like selling digital products, marketing tools, multilingual support, abandoned cart recovery, or external supplier integration—require additional apps from the Wix App Market, often at extra cost. Plus, the entire store is tied to the Wix platform: exporting or migrating your e-commerce website elsewhere isn’t possible.
WebSite X5, on the other hand, includes e-commerce features natively in its professional plans. This means you can:
- Manage physical or digital products, including variants, stock levels, and categories;
- Set up online payment methods (e.g., PayPal, Stripe, bank transfer) and shipping options;
- Customize the customer experience (coupons, free shipping thresholds, order management, notifications);
- Maintain full control over your data and hosting environment;
- Avoid extra costs for plugins or monthly subscriptions.
The interface is designed to be intuitive, even for beginners, yet it offers advanced options for those looking to scale their store over time.
For anyone searching for a reliable, independent, and scalable e-commerce alternative to Wix, WebSite X5 is a solid and cost-effective choice.
Why Choose WebSite X5 as an Alternative to Wix
Choosing the right website creation software isn’t just about comparing features. It’s also about how much control you want over your project, the freedom to choose your hosting provider, your budget, and the kind of support you expect.
WebSite X5 stands out as a powerful alternative to Wix for those who are looking for a more independent, cost-effective, and scalable solution. It’s not just a technical alternative, it reflects a different philosophy: rather than being tied to a closed online service, you work with your software, enjoying maximum creative freedom with no platform lock-ins.
WebSite X5 is the ideal choice if:
- You want to build a professional and tailored website, starting from fully customizable templates;
- You manage multiple projects or work as a freelancer or agency;
- You run a local business, a small company, or an educational institution, and need a user-friendly yet complete tool;
- You want full control over costs, performance, and privacy by choosing where to host your website;
- You value clear, responsive, and accessible technical support available in multiple languages.
In short, WebSite X5 is designed for those who take website creation seriously, offering a sustainable, efficient solution, complete and always at your disposal — with no subscriptions, no limitations, and no hidden surprises.
So, Is WebSite X5 the Best Alternative to Wix?
If you're looking for website creation software that’s easy to use, yet flexible, independent, and sustainable over time, the answer is yes: WebSite X5 is one of the best alternatives to Wix, especially for professionals, freelancers, and small businesses.
With WebSite X5, you get:
- A complete software solution with all features already built-in (e-commerce, SEO tools, blog, member areas, and more)
- A lifetime license that lets you create as many websites as you want—no monthly subscriptions
- Full control over your website, which you can host wherever you choose
- An intuitive interface and direct, localized support to match your needs
Start today and create your professional website with WebSite X5. Download the free version and see how simple and fast it is to build your website. Check out the video tutorials to get started quickly, and if you ever need help or advice, get in touch with our support team.