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7 Mistakes to Avoid When Creating Your Business Website | Practical Guide

WebSite X5
Published by Incomedia in Guides and Tips · Friday 17 Jan 2025 ·  12:30
You’ve finally decided to create a website for your business. Great! It’s a crucial step to grow and be found online. But here’s the problem: the web is full of sites that, drive customers away instead of attracting them. Why? Because of avoidable—yet all too common—mistakes.

If you’re thinking, “I’m no expert, what if I mess it up?”, don’t worry. You don’t need to be a web wizard to create an effective site; you just need to know where not to stumble.

In this article, we’ll uncover the 7 most common mistakes (and how to avoid them without losing your mind). With a few practical tips and the help of WebSite X5, you can build a website that truly works—without overcomplicating things. Ready? Let’s dive in! 🚀

The importance of a good website

Think of your business website as your digital storefront: it's the first place your customers land. It doesn’t matter if you have the best product or service in the world—if your website is chaotic, hard to navigate, or as outdated as a 56k modem, you're likely to drive visitors away.

That’s why it’s essential to take a moment to think about what your website really needs. Spoiler alert: you don’t need special effects or a huge budget, just a simple, clear design that’s built with your customers in mind.

A good website:
  • Represents you: It should communicate who you are and what you do, instantly and professionally.
  • Attracts customers: It should make people want to stay, click, read, and maybe even contact you or make a purchase.
  • Helps you be competitive: Let’s face it, in today’s world, if you’re not online, you don’t exist.

Using the right tools, like WebSite X5, you can achieve all this without stress. It doesn’t matter if you’ve never written a line of code or worry that you’re not "tech-savvy" enough. The key is avoiding certain common mistakes... and we’re about to reveal them.

7 common mistakes (and the relative solutions)

1. A Complicated or Unprofessional Domain

Imagine you're talking to a customer over the phone. You tell them: "Go to www.super-mega-offerte-low-cost123.com." The other person goes silent and then asks, "What? Can you repeat that?" And that’s when you realize your domain is more of a tongue twister than an easy-to-remember web address.

A complicated or unprofessional domain is one of the first mistakes that can undermine the image of your business. If it’s too long, hard to spell, or doesn’t align with your brand, you risk losing customers before they even land on your site.

How to Avoid It:
  1. Keep it simple and short: Choose a clear name that reflects your business. For example, if you run a bakery called Sweet Treats, go for something like www.sweettreats.com.
  2. Pick a professional extension: .co.uk, .com, or .eu are great options. Avoid unusual or less-recognized extensions (like .xyz or .biz), unless they truly fit your brand.
  3. Avoid numbers and symbols: These are hard to remember and can create confusion.

How WebSite X5 Helps:
With WebSite X5, you get a free, tailor-made hosting service for your site for a year. You can start with a default domain or switch to a custom one later. If you go the custom route, we’ll help you find and register your domain, making the process quick and easy. This way, you can focus on what really matters: building a site that truly represents your business.

Remember, your domain is like your store address: it should be easy to find and impossible to forget.

2. Chaotic or Outdated Design

Have you ever opened a website and thought, “What a mess!”? Too many colors, mismatched fonts, misplaced images… total chaos. Or worse, a site that looks like it’s stuck in 2005, with oversized buttons and pixelated graphics. The result? Visitors leave before even figuring out what the site is about.

The design of your website is your business card. If it’s unpolished or outdated, it gives the impression that your business is just as neglected. In the digital world, appearances matter—a lot.

How to Avoid It:
  1. Stick to a consistent style: Use no more than 2-3 primary colors (ideally matching your logo) and combine them harmoniously.
  2. Pay attention to fonts: Avoid overly fancy or hard-to-read typefaces. Simplicity and elegance always win.
  3. Keep the layout clean: Organize content into clear, well-structured sections, so visitors can quickly find what they’re looking for.
  4. Avoid visual overload: As the saying goes, “Less is more.” Too many elements confuse and distract users.

How WebSite X5 Helps:
With WebSite X5, you don’t need to be a designer to achieve a professional look. Choose from a wide range of modern, pre-optimized templates. Simply select the one you like, customize it with your colors and images, and you’re all set. Plus, the intuitive interface guides you step by step, ensuring everything stays in place.

A well-designed website not only makes a great first impression but also encourages visitors to stay longer and explore further. Remember: when in doubt, always opt for simplicity. Your future customers will thank you!

3. Not Optimizing Your Website for Mobile Devices

Surely, you've experienced opening a website on your smartphone only to find complete chaos. Tiny text, unclickable buttons, images cropped in half—it’s frustrating, isn’t it? If your website isn’t optimized for mobile devices, your visitors will face the same experience—and most likely close the tab within seconds.

Today, more than 60% of web traffic comes from smartphones. If your site isn’t responsive (meaning it doesn’t automatically adjust to different screen sizes), you’re effectively telling 60% of your potential customers: “Sorry, you’re not welcome here.

How to Avoid It:
  1. Check mobile display: Before publishing, test your site on multiple devices (smartphones, tablets, etc.).
  2. Go for simple design: Clean, straightforward layouts work best on smaller screens.
  3. Test loading speed: Slow sites quickly lose visitors’ patience.
  4. Focus on buttons and links: They need to be large enough to tap easily with a finger.

How WebSite X5 Helps:
All WebSite X5 templates are fully responsive, meaning they’re already optimized for viewing on any device. Plus, you can customize pages for different resolutions and preview exactly how your site will look on smartphones and tablets—all without writing a single line of code.

A mobile-friendly website isn’t optional anymore—it’s essential. The good news? With the right tools, it’s easier than you think. Don’t let potential customers leave just because they’re browsing on their phones: make your site a smooth, enjoyable experience for everyone! 📱

4. Texts that are too long or not clear

A website filled with confusing or endless texts is like a never-ending speech—no one has the time (or patience) to stick around until the end. If visitors land on your site and can’t immediately understand who you are, what you do, and how you can help them, their next click will likely be on the “Close” button.

It’s not just about being concise—it’s about communicating with your audience in a clear, direct, and engaging way. Using overly technical or generic language can leave visitors feeling lost or you could fail to deliver the right message.

How to Avoid It:
  1. Get straight to the point: Always start with what’s most important to your customer. Who are you? What do you offer? Why should they choose you?
  2. Use simple, conversational language: Think of explaining your business to a friend, not a NASA engineer.
  3. Structure your text with headings and paragraphs: No one likes reading a wall of text. Use headings, bullet points, and short sentences.
  4. Include clear Call-to-Actions (CTAs): Phrases like “Contact Us Now,” “Request a Quote,” or “Subscribe to Our Newsletter” guide visitors toward the action you want them to take.

How WebSite X5 Helps:
Finding the right tone or starting point isn’t always easy. That’s where MagicText, the AI-powered text generator integrated into WebSite X5, comes in. Use MagicText to brainstorm new ideas, craft catchy headlines, or even write entire articles.

Plus, with the built-in editor, you can structure your content directly within your project and see its impact in real time. Whether you’re creating an informational page or a blog post, MagicText simplifies the process and helps you produce professional, engaging content effortlessly. 😉

5. Neglecting Images and Visual Content

Do you know what’s worse than a website with no images? A website with bad, blurry, or irrelevant images. Photos and visual content are the first things that catch a visitor’s eye. If they’re poorly chosen, low-quality, or slow to load, they can make your site look unprofessional.

Let’s not forget: a great image is worth a thousand words, but only if it’s high quality. Blurry photos, amateur graphics, or images that don’t represent your brand can undermine all your hard work in creating a website.

How to Avoid It:
  1. Invest in quality images: Use sharp, relevant photos that align with your brand. If you don’t have your own, use stock platforms like Depositphotos, Unsplash, or Pexels.
  2. Optimize images for the web: Large files slow down your site, and a slow site loses visitors. Resize and compress files before uploading them.
  3. Keep visual consistency: All your website’s images should follow a cohesive style, from color tones to proportions.
  4. Add Alt Text: Not only does it improve accessibility, but it also boosts your SEO.

How WebSite X5 Helps:
With WebSite X5, you get a built-in image editor that allows you to resize, crop, and optimize photos directly within the software. Plus, you can access a library of both free and premium visual content, ready to use. In just a few clicks, you’ll have web-ready images without the need for external tools.

Images are your chance to impress, tell your story, and engage your visitors. Don’t underestimate their power: a visually polished website can make a difference between a visitor staying or moving on. 🎨

6. Ignoring the Importance of SEO

As the experts say: “If you’re not on Google, you don’t exist.” And it’s true. You could have the most beautiful website in the world, but if it’s not optimized for search engines, no one will find it. And an invisible site is like a store with no sign—completely useless.

SEO (Search Engine Optimization) might sound intimidating, but it doesn’t have to be. It’s simply about making your website “Google-friendly” and easy for potential customers to find.

How to Avoid It:
  1. Choose the right keywords: Think about what your customers are searching for on Google and use those words in your titles, text, and descriptions.
  2. Optimize meta tags: Write titles and descriptions that clearly describe your page content and entice people to click.
  3. Use clear URLs: Avoid links like www.mysite.com/page1 instead, go for something like www.mysite.com/home-renovation-services.
  4. Focus on speed and mobile-friendliness: Google favors fast-loading sites that look great on smartphones (remember mistake #3?).
  5. Create useful, updated content: Articles, guides, or FAQs that answer your customers’ questions are gold for your search ranking.

How WebSite X5 Helps:
WebSite X5 comes with built-in features to help optimize your pages for search engines, including automatic sitemap generation—essential for Google to understand your site structure. Plus, the MagixText AI tool assists in selecting keywords and crafting meta tags, making the optimization process simple even for beginners.

SEO isn’t optional—it’s an investment. With a few tweaks, you can make your site visible and put it right in front of your customers. After all, what’s the point of having an amazing website if no one knows it exists? 🚀

No clear call to action

You’ve landed on a website that looks nice at first glance, but after a few seconds, you’re left wondering: “Okay, now what?” This happens when there’s no clear Call-to-Action (CTA)—the button or message that guides visitors toward the action you want them to take: call you, email you, make a purchase, or sign up for a newsletter.

Without a clear CTA, visitors might get lost, bored, or simply leave your site. And no, a lonely "Contact Us" link hidden at the bottom of the page won’t cut it. CTAs need to be visible, engaging, and aligned with your goals.

How to Avoid It:
  1. Define your main goal: Do you want inquiries for quotes? Product sales? Newsletter sign-ups? Every page should have a specific, clear CTA.
  2. Use direct and compelling text: Phrases like “Learn More,” “Get Your Free Quote,” or “Call Now” work much better than a generic “Go.”
  3. Make CTAs stand out: Use colors and placement that draw attention without being intrusive. They should be highly visible yet consistent with your site’s design.
  4. Don’t overdo it: Avoid filling a page with multiple CTAs. One or two well-placed options are far more effective.

How WebSite X5 Helps:
With WebSite X5, you can add customizable Call-to-Action buttons in just a few clicks. Choose the style, color, size, and even animations to make them more engaging. You can also link them to emails, phone numbers, specific pages, or contact forms—all without writing a single line of code.

Remember: a good CTA is like a signpost directing visitors to what matters most. Without it, you risk losing potential customers who don’t know what to do next. Give your websites a clear direction, and the results will follow! 👇

The final checklist

Building an effective website doesn’t have to be mission impossible. It’s all about knowing where to focus your attention. To help you out, here’s a handy checklist of the 7 most common mistakes and how to avoid them. Print it out, keep it close, and use it as a guide while creating or revising your website.

👉 Click here to download the full checklist and use it while building your site.

With this checklist, you’ve got everything you need to sidestep pitfalls and build a website that truly works. And if you need more tips, resources, or an extra push, we’re here to help. The web doesn’t have to be intimidating—it can be your greatest opportunity.

👉 Try now WebSite X5 for free and see how easy it is to bring your project to life. Your customers are already searching for you—don’t keep them waiting!  🚀


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