Can a dentist become a SEO expert? Dr. Uberto Piccardo is living proof that they can.
In fact, about 10 years ago, Dr. Piccardo launched his first website for his dentistry practice, which he built himself: https://www.dentista-genova-dottpiccardo.it
An Internet newcomer, Dr. Piccardo had a lot of experience in dentistry, but no clue when it came to building a website. After carefully examining the competition, he chose WebSite X5.
SEO for dentists, which Dr. Piccardo prioritized, isn’t very different than the traditional way of optimizing webpages.
That’s why Dr. Piccardo chose our software: it’s easy to use, even for beginners, and has powerful SEO capabilities.
“Just drag and drop images and text to build the pages, then insert the suggested indexing elements to optimize them.”
Choosing WebSite X5 was a turning point.
Dr. Piccardo discovered a passion for a particular field of website building: SEO (Search Engine Optimization), which earned him a spot at the top of search engine results.
This is his story.
Why use SEO
SEO commonly refers to all of the practices involved in optimizing a website: basically, certain strategies are used to make sure that a website appears at the top of search engine results for particular keywords. This is crucial for allowing potential clients to find you.
Dr. Piccardo is well aware of this.
“SEO allows you to appear among the top results and gives users the information they need.”
WebSite X5 makes it easy: our software lets you use many tricks easily and effectively.
The main things to keep in mind
After 10 years, Dr. Piccardo has become a real SEO guru. He tells us that the name you choose for your website is very important.
“Make it easy, simple to remember, and use the keywords you want to be known for.”
In addition to the name, two other aspects you can optimize are the title and your website’s page descriptions.
“The description is very important, because it shows up under the search results.”
All you need is a few well-written lines to explain what your site is about. Here’s another trick: don’t go over 160 characters. This prevents undesirable breaks in the text, which could make it incomplete or even incomprehensible.
“Another important aspect is H1, H2, and H3 tags.”
In fact, search engines scan websites’ text using robots called spiders. These robots, in addition to following complex search algorithms, check that paragraphs follow precise rules, like having “heading tags” including H1, H2, etc. These tags organize information according to importance, which is indicated by the number: H1 for example, stands for the title (the page’ s main subject), while H2 indicates subtitles (paragraph subjects), H3 divides paragraphs into sections, and so on.
This may seem like a complex process, but don’t worry: WebSite X5 makes it easy! In the “Advanced” section for organizing your website, just click on “Statistics, SEO, and Code” to set up automatic heading tag management.
It couldn’t be simpler.
Images count too
As we’ve seen, your website’s text is crucial for SEO, but it’s not the only thing that matters.
“Images are also very important. They need to be beautiful, but they also shouldn’t be too big, especially since websites are often viewed on smartphones. That means load times are important.”
Have you ever stumbled upon a site that was slow to load? What did you do? Often times, people don’t wait more than four or five seconds for a page to load: if it takes longer than that, they exit the page and look for something else. That is why optimizing images becomes key.
“It’s very important to have a mobile-friendly website.”
Make sure to follow Dr. Piccardo's advice to get good results!
Here’s another tip: the spiders we mentioned above can’t read images; they can’t see objects that aren’t text, unless you use a text caption to identify them.
This caption is known as “alt text”, which stands for “alternative text”. If you insert a short description, the robot can analyze the image, check that it corresponds to the subject, and grant you precious points in your climb towards the top of the search engine results page.
How do you insert alternative text? WebSite X5 is here to help! All you need to do, after inserting the image’s placeholder (which indicates where it will be on the page), is click on the “content” button to insert the object’s details: the image itself, the title, and the alternative text.
In conclusion, to create a functional website, visuals aren’t enough; you also need to optimize it for search engines.
Beautiful images and stylish design are just the cherry on top when it comes to a winning project: what matters is the content. As we say in the digital world, “content is King”!
I did it myself. You can do it too.
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