MagicSite is growing: What it means to train an AI assistant
Published by Incomedia in WebSite X5 News · Friday 27 Feb 2026 · 3:45
We’ve been developing WebSite X5, the website builder that many of you know and use, for the past 20 years.
“Optimizing an AI assistant doesn’t mean telling it exactly what to do, but providing it with the criteria and tools it needs to make the best decisions.”
Over this time, we’ve learned what it means to make desktop software grow: writing better code, updating the UI, adding useful features, and improving product stability.
However, WebSite X5 now includes something new: MagicSite, the AI-based assistant that generates websites according to the information you provide.
Making an AI grow over time is different from further developing traditional software. It’s like going from building a tool to training a colleague: you don’t tell them what to do step by step, but you provide them with the resources they need to find the right solution.
And that’s what we’re doing behind the scenes to optimize MagicSite, project after project.
“Optimizing an AI assistant doesn’t mean telling it exactly what to do, but providing it with the criteria and tools it needs to make the best decisions.”
A new starting point
We started with a crucial first step: updating the AI engine.
Adopting a more advanced model like GPT-5.1 has been necessary to keep up with the evolution of Artificial Intelligence and provide MagicSite with a foundation for understanding language and connecting the information it receives.
Those who have already tested it during the preview phase immediately perceived the difference: the conversation flows more naturally, answers are more relevant, and the suggested solutions are more consistent with the provided details.
This wasn't the main goal but rather the starting point of a new phase.
Building on this foundation, we were able to extend the capabilities of MagicSite: enriching its set of tools, optimizing how it uses available elements, and ensuring a more natural and continuous dialogue throughout website creation.
The most significant evolution doesn’t affect a single function; it improves how the assistant interprets what you tell it and translates your information into more flexible and customizable solutions.
The chat continues during style selection
When creating a website, choosing the graphic style is a key moment. That’s when you define the tone, the atmosphere, and the visual identity of your project.
That’s why we’ve decided to make this step part of the chat experience with MagicSite.
The chat doesn’t end before the style selection step anymore: now, you can ask for more options, refine the suggested solutions, or combine elements, such as the color palette of one style with the fonts of another.
This doesn’t necessarily mean delegating everything to the AI, but rather keeping an ongoing interaction with it. MagicSite suggests a solution and then adjusts it according to your feedback.
The result isn’t a predefined style; it is shaped through dialogue.
Here, the AI evolution becomes clear: not just in the quality of the answers, but also in its ability to adapt to the needs that emerge during the conversation.
More freedom with a wider vocabulary
When you build a page, the variety of possible results also depends on the elements that can be used.
It’s like relying on a broader or narrower vocabulary: the more resources you have, the more diverse the possibilities of organizing content, highlighting key information, and adapting the page to the project.
In WebSite X5, these elements are the Optional Objects: tools that allow you to add different kinds of content to your pages, such as text, images, galleries, buttons, forms, and much more.
With the latest training cycle, we’ve expanded the range of Optional Objects that MagicSite can use when generating pages. Even with this broader knowledge, it will always select only among the objects you have purchased.
This increases the number of possible combinations. Even in projects with similar requirements or belonging to the same website category, MagicSite now has greater freedom in page creation: it can explore alternatives, avoid repetitions, and increase the variety of websites it generates.
Better tools, better results
Often, a few seconds are enough to form an idea of a website.
Images and icons are among the first elements that convey quality and visual consistency, even before reading content.
For this reason, part of the development of MagicSite has focused on the visual resources it can use during page creation.
Providing the assistant with more suitable material means offering better input: images and icons that integrate more naturally with the project being created and with the message that the page needs to communicate.
That’s why we added the integration with the Lummi image library and introduced new SVG icons.
Lummi provides AI-generated images designed to fit seamlessly into modern digital projects.
The library is directly integrated into WebSite X5, and is therefore available to all users, not only for MagicSite. It can be used both in automatic and manual project creation.
The new SVG icons also help make pages more balanced from the very first result, reducing the need to replace graphic elements in subsequent stages.
When the tools you use improve, the outcome improves too.
An ongoing process
At this point, it should be clear that making MagicSite grow does not simply mean adding one more feature or changing the version number.
It means continuing to work on its training: improving the way it understands you, expanding the tools it can use, and making the dialogue increasingly natural.
The update to a more advanced AI engine, the extension of the range of Objects, and the focus on the quality of the visual resources are all part of this process.
A process that doesn’t end with this update but continues over time, to make MagicSite more and more useful and flexible within WebSite X5.
This is how we envision the evolution of WebSite X5: not as a sequence of isolated versions, but as an ongoing growth, built on solid improvements reflected in the results you achieve.