Incomedia WebSite X5

Search Engine. Importance

Find out what you can do with WebSite X5 Evolution 8.

Creating and publishing a website is not enough, Internet users have to be able to find you. Today, the best method of finding your site is that of appearing in the results of a search engine, primarily Google, through the use of key words.

Realistically, obtaining a good position requires a long-term strategy that is related to the amount of money you are willing to invest. Nevertheless money is not the only winner, so it’s essential that everything is done to drive your website up the website rankings.

Search Engine. Sites created with WebSite X5

Download the trial of WebSite X5 Evolution 8 and begins to work.

What does WebSite X5 Evolution do to help your Search Engine Ranking?

1. Adherance to the International standards

WebSite X5 Evolution automatically generates pages in XHTML 1.0 Strict and manages the presentation of the contents through linked style sheets (CSS). The standard-compliant code appeals to Search engines because it can easy be interpreted by their Internet search tools used to build the search engine database. WebSite X5’s use of XHTML and adherance to W3C (World Wide Web Consortium - www.w3.org) standards ensures the following advantages.

• Broad compatibility with the main Browsers (Internet Explorer, Firefox, Opera etc., in their various versions);
• Website display on various mobile devices such as mobile phones;
• Accurate indexing by search engines.

2. The correct use of tags

HTML provides many different types of tags, but some are very important for website ranking, such as.

Titles - Title Tag
WebSite X5 allows the definition of a title for each individual page of the website. The title, the text that appears in the title bar of the Browser, is one of most important factors for good search engine positioning. The title should mirror the content of the page and be composed of the most important keywords identified for that page.

Descriptions and keywords - Description and Keywords MetaTags
With WebSite X5 you can specify a description and a list of key words not only for the site but for each individual page. Descriptions and keywords are inserted as values in the Meta Tags used by the search engines for better indexing the pages.

Images – Alt Tag
The alternative text inserted into images, flash animations, videos and sounds is essential to enable your website to be accessible. For example, anyone who is visually impaired may not be able to see an image on your web page, but a clear description in the Alt tag makes your site usable.

Links - Title Tag
A Title Tag inserted into links on your website pages ensure visitors can see a description of the link on which they may be about to click, aiding navigation.

3. Site Map

WebSite X5 automatically generates a map of your website. This map can be made available to all users as a navigation tool. Even if not supplied to your visitors, the map is linked within the page code and will be used by search engines. For search engines, the map is an extremely useful tool for following the network of links when indexing the pages.