Incomedia WebSite X5 - Create your web site and online shop in just 5 simple steps

Creating and publishing a website may not be enough. It is also be necessary to able to be found and, today, the best method is that of appearing in the results of a search engine, primarily Google, with the identification of key words.

Realistically, obtaining a good position presupposes a long term strategy that is more or less detailed and complex with regard to the amount one is prepared to invest and the objectives one hopes to achieve.

Whatever the case, the prerequisite of each action for the positioning of a site is that this should have been planned and correctly developed, both from a content and code point of view.

What does WebSite X5 do to encourage the indexing and positioning of websites on search engines?

In order to answer this question, it is necessary to specify that WebSite X5 generates, entirely automatically, XHTML 1.0 Strict pages and manages the presentation of their content by means of linked Cascading Style Sheets (CSS).

The use of XHTML language – introduced in 2000 as an evolution of HTML – and conformity to the international standards promoted by W3C (World Wide Web Consortium – www.w3.org),guarantees the following advantages:

• Broad compatibility with all the main Browsers (Internet Explorer, Firefox, Opera, etc., in their various versions);
• Visualisation of websites also on mobile devices such as mobile phones, palm-helds and smartphones;
• Accurate indexing by the search engines.

The "standard compliance" code generated by WebSite X5 is liked by the search engines because it can be easily interpreted by the spiders or, in other words, the software used to sound out the network in the search for new pages to be included in the databases.

However, there are other factors that are worth mentioning in explaining how WebSite X5 encourages the indexing and positioning of the sites created:

1. Titles – Tags <Title>
WebSite X5 permits the specification of a title for each individual page of the website. The title, or the text that is visualised in the title bar of the Browser, is one of most important factors for good positioning. The title should mirror the content of the page and be formulated by picking up the most important key words identified for that page.

2. Descriptions and Key words – Meta Tags <Description> and <Keywords>
With WebSite X5 it is possible to specify a description and a list of key words not only for the site but for each individual page. Descriptions and keywords are inserted as values in the Meta Tags used by the search engines for better indexing the pages.

3. Site map
WebSite X5 automatically generates a map of the site created. This map can be navigated and made available to all users as a navigation tool. In all instances, the map is linked in the page codes and, in this way, is supplied to the search engines. For search engines, the map is an extremely useful tool for following the network of links and manage to better index all the pages.